LAListing Audit

Field planning / title + Item Highlights

Give the title identity. Give Item Highlights the extra context.

Amazon announced a searchable Item Highlights field of up to 125 characters that appears with the title. Use the extra field to reduce title crowding—not to duplicate or invent claims.

Check a draft in your browser →

FIELD MAP

Assign each fact to one job

Product factTitleItem Highlights
Brand and product typeUsually essentialRepeat only when needed for clarity
Primary size, count or modelKeep when it distinguishes the itemUse for secondary dimensions or context
Material or compatibilityKeep only when buyer-criticalGood candidate when supported but too detailed
Secondary featureRemove before identity factsMove here when the product record supports it

WORKFLOW

A two-field drafting workflow

  1. 1. List only facts supported by the product record.
  2. 2. Put brand, product type and the strongest distinguishing facts in the title.
  3. 3. Move useful secondary context into Item Highlights instead of repeating it.
  4. 4. Recount each field independently and remove duplicate phrases.
  5. 5. Review category requirements before publishing either field.

BOUNDARY

What this field split cannot establish

The public announcement describes the new field and its announced length. It does not prove how every category renders it, how a specific account receives it or whether a particular phrase affects search placement. Listing Audit cannot inspect seller-submitted fields or backend execution status.

SOURCE

Primary source